Video edit app concept

A video editing app for content creators, bloggers and influencers, promising to reduce friction and boost productive output on the run.


iOS & Android


The challenge

Features and clear hierarchy

Nowadays influencers and bloggers are posting video content several times a day. Most of them are editing their videos, which they recorded with their smartphones, hours later on their computer.

This one intermediate step is the reason why they can’t upload their video content immediately and are dependent by a stationary computer.

Focussed on this target group and user needs, I created a concept for a video app for uncomplicated video editing and fast sharing.


Creating a video edit app means to include most of the features a video edit programm on the computer has. A clear hierarchy and structure as well as a simple but modern look was required to solve this challenge.


The solution

Ease of use, fast sharing

Using a dark Interface let the user focus on their videos. A bright accent color and bold, sharp icons gives the user a fast and easy understanding of the usage.

The structure involves up to three menues where the user can adjust their editing. Presetted canvas sizes for social media canals, such as instagram stories or YouTube, allows the user to upload their content immediately to their canals and communities, without obstacles.

Caroline Lenzing
Product Designer